Last Updated: May 2, 2018
This Policy applies to the Website, the Mobile App, and any other websites owned and operated by Shake Shack that direct the viewer or user to this Policy. In this Policy, the terms “Shake Shack,” “we,” and “us” refers to Shake Shack Enterprises, LLC and its affiliates.
Your use of the Website or Mobile App constitutes your acceptance of this Policy and your consent to the practices it describes.
The Information Shake Shack Collects
Shake Shack only obtains personally identifiable information such as your name, email address and payment card or other information when you provide it voluntarily. We may collect information you share, post or provide on the Website or the Mobile App. Additionally we may collect information about your order, including the items purchased, the payment method and your billing information.
In addition to personally identifiable information about you, Shake Shack may collect aggregated data or anonymized data that does not directly identify you. For example, we may automatically collect Website use information, such as information about your Internet service provider, your operating system, browser type, domain name, Internet protocol (IP) address, your access times, the Website that referred you to us, the web pages you request, and the date and time of those requests.
The Website and Mobile App are directed toward and designed for use by persons aged 13 or older. Shake Shack will not approve applications of, or establish or maintain registrations for any child whom Shake Shack knows to be under the age of 13. Shake Shack does not solicit or knowingly collect personally identifiable information from children under the age of 13. If Shake Shack nevertheless discovers that it has received personally identifiable information from an individual who indicates that he or she is, or whom Shake Shack otherwise has reason to believe is, under the age of 13, Shake Shack will delete such information from its systems. Additionally, a child’s parent or legal guardian may request that the child’s information be corrected or deleted from our files by requesting this via our Contact Us page.
“Cookies” and Advertisers
The Website and the Mobile App server, or the servers of companies that are used to operate the Website and the Mobile App, may place a “cookie” on your computer, store data in your computer browser or access pre-existing removable tracking features on your mobile device in order to allow you to use the Website and the Mobile App and to personalize your experience. A “cookie” is a small piece of data that can be sent by a web server to your computer, which then may be stored by your browser on your computer’s hard drive. Cookies and browser storage allow us to recognize your computer while you are on our Website and the Mobile App and help customize your online experience and make it more convenient for you. Cookies and browser storage are also useful in allowing more efficient log-in for users, tracking transaction histories and preserving information between sessions. The information collected from cookies and browser storage may also be used to improve the functionality of the websites and applications.
Most web browser applications (such as Microsoft Internet Explorer, Google Chrome, Firefox and Apple Safari) have features that can notify you when you receive a cookie or prevent cookies from being sent. If you disable cookies or other device tracking features, however, you may not be able to use certain personalized functions of the Website or the Mobile App.
Use of Information
Shake Shack may use information about you for various purposes including to process and fulfill your in-Shack and Mobile App orders, to communicate with you and send you information about our products, services, contests, and promotions, to administer and fulfill our contests and promotions, to prevent fraud and monitor against theft, conduct research and help us learn more about your preferences and enhance your experience, and perform other business activities as needed or described elsewhere in this Policy.
Shake Shack only shares information about our customers with affiliated companies, carefully selected vendors, business partners and other organizations to provide better service to you. These companies need information about you to perform their service function (such as to process and fulfill your order, verify your credit card information, and to protect you from fraud). We also share your information with specially chosen companies that help us with marketing functions (such as manage our Internet business, maintain and manage our customer information, as well as market our products and services). We may engage vendors to serve advertisements on our behalf across the Internet and to provide analytics services. These entities may collect certain information from you (e.g. click stream information, browser type, time and date, hardware/software information, cookie ID, IP address, etc.) when you visit our Website or Mobile App and use that information to provide advertisements about goods and services that are deemed to be of greater interest to you.
Shake Shack does reserve the right to use or disclose any information as needed to satisfy any law, regulation or legal request, to fulfill your requests, or to cooperate in any law enforcement or similar investigation.
How We Protect Your Information
Shake Shack protects your information using technical, physical, and administrative security measures to reduce the risk of loss, misuse, unauthorized access, disclosure or modification of your information. Some of our safeguards include firewalls, data encryption, physical access controls, and administrative informational controls. When you transmit highly sensitive information (such as a credit card number) through the Website or in the Mobile App, we encrypt the transmission of that information using the Secure Sockets Layer (SSL) protocol. While we have employed security technologies and procedures to assist safeguarding your personal information, no system or network can be guaranteed to be 100% secure.
If you are a California resident, you can request a notice disclosing the categories of personal information we have shared with third parties for the third parties’ direct marketing purposes. To request a notice, please submit your request by postal mail to: Shake Shack Enterprises, LLC, 225 Varick St, 3rd Floor, New York, New York 10014.
Links to Other Sites
In some areas of the Website or the Mobile App, we may provide a link to another website. Other websites, including social media sites, have their own policies regarding privacy and security, and these may vary from ours.
This Policy went into effect on the date noted at the top of this webpage. We may update this Policy from time to time. If we make material changes, we will post the updated Policy on this page and change the date at the top of this webpage. We encourage you to look for updates and changes to this Policy by checking this date at the top of this webpage. We will notify you of any modifications to this Policy that might materially affect the way we use or disclose your personal information prior to the change becoming effective by means of a message on this Website.
We welcome your questions, comments and concerns about privacy. You can contact Shake Shack Customer Service online at https://www.shakeshack.com/contact/ or by phone at 646.747.7200, or by postal mail at: Shake Shack Enterprises, LLC, Shake Shack Enterprises, LLC, 225 Varick St, 3rd Floor, New York, New York 10014.